We are at a moment where the world is going to change forever. Our customers will change. Their challenges, opportunities, priorities, and outlook will change. The factors in what is most important to them will change. This is now your time. It is your opportunity.    
There’s another good reason for creating a video of yourself letting your golfers know the ‘better future’ you’re going to be creating for them or the journey you’ll be encouraging them to take to reach that
better future:

It’s you announcing yourself as a SERVANT LEADER or an

Your golfers want to be or need to be, encouraged, persuaded, inspired to take a journey that will see them reach a better future.

Your role shouldn’t be to wait to be asked for directions. It's your
opportunity to lead. Structuring the communication in the right way
sets you out as a leader or guide.
Another example of a video script created by a customer.
When y’all get back to the club, I want to make the Par 3 12th your celebration hole. I want you to be writing “3”, sometimes “2”. It’s a great feeling writing “2” on any card.
If I can make sure everyone’s iron converts a good swing and square face into a solid, straight shot, then everyone gets a better result on the 12th and more enjoyment on every hole.
To do that, I am going to try and fix the lie angle on everyone’s irons to make sure the club isn’t flat or upright at impact. It’s the easiest, lowest cost, fix in golf. Look out for me on 12th with my lie angle board or get ready to book in for the TRUTH TEST. Is your club lying to you?
#beaconofhope ideas

For other engagement ideas, go to the Beacon of Hope page where
we collect examples of what other Professionals are doing.


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