PGA Professionals are the potential ‘leaders of our industry’. That offers them so much potential, but they need to embrace a role with responsibility, and the development of a skill set that promises greatness.

Journeys and coaching

You’ve been presented an opportunity with the new consumer post-COVID.

They need human connection. They want the outdoors and freedom. They know that experience means more than possession. They want their health and well-being. They want an activity that delivers all that with safety. You have so much opportunity.

They are not asking to climb Everest – or a stroke-play 18 holes of
competition – they want everything above, and fun while they learn the game of golf and make a lot of new human connections.

What journey do you have planned for them?

We have been so unaware

Yesterday I suggested that “awareness” was a more complete
description of a human skill required to be a good coach. In fact, it’s a skill needed by every PGA Professional.
We are an industry with heritage. It is a great thing. It sets us apart. But it also holds us back. We have our heritage. We have our customs. We have an acquired way of thinking. It limits our awareness of change around us. We are not aware of the significance of that change.

The current crisis will change consumer behavior. But there have been several other significant changes in our consumers which we haven’t responded to. Are we aware of how those changes impact our consumer’s relationship with our game?

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