PGA Professionals are the potential leaders of our industry. That offers them so much potential, but they need to embrace a role with responsibility, and the development of a skill set that promises greatness.

Changing the game

It is the changing expectations of the golf consumer that changes the skills required by a golf coach.
To deliver skills improvement is a challenge. That already requires technical, teaching/coaching, and human skills. 

But, when Peter Myers says: “I’m the Chief Entertainment Officer,” he’s describing the need to deliver a much greater experience through the improvement process.

That’s why human skills are now such a focus. The ability to be aware, to listen, interpret and influence, and to have empathy for the consumer, is much more critical today.

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