Everything has fallen into place for the on-course PGA Professional to “own” the retail equipment market. They now have the most important competitive advantage.
The struggle for competitive advantage
The last 25 – 35 years have seen a struggle between on-course retail, which looked to be in a difficult position 10-15 years ago, and the large, off-course superstores (or mass-merchants) leveraging size to create a more extensive selection and better deal for the golfer.

Aspects of the product – the fitting options and technology – have made it much easier for the on-course PGA Professional to compete effectively with the off-course retailer over the last 5 – 10 years especially.
But Post-COVID something has changed
While we often look at improvement in our own business operation and expertise for competitive advantage, the experiences of COVID have changed the consumer.

More than ever, the consumer wants a PERSONAL and EMOTIONAL CONNECTION from a TRUSTED SOURCE, which is dedicated to IMPROVING THEIR EXPERIENCES.

That ought to place every PGA Professional at a golf club in the leading position. What are you doing over the next 8 weeks to change the game?

Legally Privileged Disclaimer
Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please
unsubscribe here.