Everything has fallen into place for the on-course PGA Professional to “own” the retail equipment market. They now have the most important competitive advantage.
 
 
Changing the game
 
If the advantage of the off-course mass-market retailer is in the
transactional elements of product choice and product price, then change the game.
 
 
Make the product and the price less relevant. Make the golfer and their golf experience the essential part of the discussion, the evaluation, and the process.

How would you make the equipment evaluation and purchase process, more about the golfer, their result, and their journey?

Look at your marketing, are you talking about the product, or are you talking about your golfers and their improved experience?

Look at how your golfers engage with you. Do you schedule product demo days, or do you schedule skills challenges for golfers?

Is your sale a transaction, or the start of a journey? What’s the next station on that journey?
 
 

Subscribe
 
Legally Privileged Disclaimer
Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please
unsubscribe here.