Everything has fallen into place for the on-course PGA Professional to “own” the retail equipment market. They now have the most important competitive advantage.
What tipped the scales in your favor
The consumer (golfer) was changing anyway, but COVID has just
accelerated the change.
This advantage has landed in your lap.
When the golfer stands in front of you and starts a conversation about equipment, there are two paths you can choose from:
One of these leads to a transaction. One starts a relationship where you become the leader of a journey.

One results in a product and a price. One leads to an experience that’s priceless. Which do you want to choose?

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