Everything has fallen into place for the on-course PGA Professional to “own” the retail equipment market. They now have the most important competitive advantage.
Keep the focus on what you’re selling
Keep the equipment conversation on the golfer, and the better
experience improvement delivers. Create engagements that show how you provide improvement, and how the golfer gets their hands on that improvement.

If you want to sell sand wedges, get in the bunker with the golfer.

If you want to sell a pitching wedge, benchmark the golfer’s current
performance from 30 yards.

If you want to sell irons, then you need to be with them firing shots at
a pin.

And on and on ..

Each of those engagements is the chance to bring to life the opportunity for improvement and a better experience. It's your chance to use your expertise to show how the improvement can be delivered.

Remember, you’re NOT selling a product or a commodity.

You’re inspiring a golfer to start a journey to a better experience.

What you offer is priceless.
Make this easy on yourself
We’ve developed a library of engagements that bring the golfer and the Professional together to talk about, and experience, what improvement could look like.

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