Golf is in the sweetest of sweet spots. It is potentially the future for everyone. The challenge and opportunity is ours.
One of the experiences I have witnessed through-out this COVID and lockdown crisis has been the vulnerability of our industry, especially PGA Professionals, and even more so the independent golf coaches. 

It goes without saying that when the “customer” disappears our world stops. For many PGA Professionals that meant being let go
or furloughed.

Many that I spoke to didn’t have:

a) An online / digital relationship with enough golfers
b) A database of golfers who they could now reach out to by phone
or email
c)Well-worn distribution channels to have online conversations.

To every PGA Professional I would suggest that one of the things we have learned from the last 12 weeks is that your well-being depends on the number of “phygital” relationships that you have, and the depth of those relationships.

What are you doing now to strengthen your “phygital” world?

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