Golf is in the sweetest of sweet spots. It is potentially the future for everyone. The challenge and opportunity is ours.
There’s a good reason that companies like Facebook, Uber, Airbnb, and other digital companies have valuations linked to the active consumers they have in their network. It drives their business.

But even the number of active and loyal customers the good old brick and mortar supermarkets have is the subject of scrutiny by financial analysts. Loyal and intimate consumer relationships allow those
businesses to weather the storms and to exploit the boom times.

Whatever your role as a PGA Professional, how large is your network of consumers (golfers)? What influence do you have over that network?
Have you considered how important the answers to those questions are? If you’re an independent PGA Professional, then the answer might seem obvious.

But what about a PGA Professional employed in an operational role at a golf club? 

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