Golf is in the sweetest of sweet spots. It is potentially the future for everyone. The challenge and opportunity is ours.
If 10,000 PGA Professionals each took 4 hours in the same week to run a 40-yard pitch shot challenge with golfers, then based on the statistics we have from that event in 2019, they’d sell between 50 and 100,000 wedges. How much would that be worth to Vokey or Cleveland? 

And if next week, those same Professionals ran a “10-foot” challenge on the Putting Green, how many new Putters could they sell?

I don’t care what revenue we’re trying to create: dues (membership), rounds, equipment retail, coaching; there is nothing more powerful
than a PGA Professional creating engagement with golfers to drive
those numbers.

In fact, if 10,000 PGA Professionals ran a 9-hole, Par 3 early evening event next April, then our data from 2019, indicates that there would be at least $ 90 million of extra a la carte (or food & beverage) sold on
the night.

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