Golf is in the sweetest of sweet spots. It is potentially the future for everyone. The challenge and opportunity is ours.
This week, I’ve tried to show how PGA Professionals working together could create sports most powerful and influential PHYGITAL model. More effective than any social network that exists.

I believe in this because:

a) The 21st century business model is based on “consumer connection”.
b) The impact you make as a group for the industry can be massive.
You are the engine of growth and the data we have proves that.
c) No-one values you enough – you don’t even value yourselves enough. 

But this journey of change starts with you. You need to make the personal commitment to create a PHYGITAL network of your own. A database of golfers who you inspire, encourage, nurture, and see you as their ‘expert-guide’ and ‘servant-leader’. Make the rest of 2020 about growing that network. Set yourself a modest target. Now get going.

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