You don’t have to be a salesperson, you have to influence.
The video below takes you through the Science of Persuasion in 10 minutes. It explains the 6 principles of influence with a little more depth along with some fun examples. Take the 10 minutes.
My one pick out from the video
Listen to the real estate example. It shows how a different initial response to a consumer enquiry makes a huge difference to conversions into listings for the agent. If you’re a golf coach, think about that carefully. It works at golf clubs as well. 

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