If you’re a coach and you want more students, then start by inspiring more golfers to want to improve. 
There are quite a few coaches I talk to who are convinced that their club doesn’t offer them the opportunity to make a living.
“Everyone has their handicap and is happy playing with their friends.”
I wouldn’t argue with their analysis. They know their club and golfers much better than I do. This view also correlates with research we did, after yet another coach gave us this analysis of their club.

We found across eight different clubs, in a survey run in January 2018, that just over 2% OF GOLFERS PLANNED to have any coaching that year. That seems to indicate a very low level of interest in a commitment to improving. (I’m not saying they didn’t HOPE to improve).

If this is in any way similar to your situation, then I would ask you what do you think can be done to improve this situation? What can we do to increase the number of golfers who WANT to improve?

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