If you’re a coach and you want more students, then start by inspiring more golfers to want to improve. 
We want to increase the number of students you have in coaching. We want to increase the amount of time and money your students invest with you. The market data tells us that the most effective way to do that in our market is to increase the number of golfers who WANT to improve.
Current situation
What we should create
Improving your SEO will mean that more of those already looking for coaching will find you. But it won’t increase the number who plan to improve.

Just increasing the numbers of adverts you post in emails, on social media, etc., will have a small impact. It will nudge a few more people to engage with you.

But these don’t make any real impact on the number of golfers planning to improve.
What do you think would inspire golfers? Why not sort the following forms of inspiration into order of effectiveness. At #1 is the activity or content most likely to allow you to inspire a golfer to want to improve, and at #10 is the least likely.

a) A post showing Ben Hogan’s iconic swing.
b) A post showing the winning player from this week’s tour event.
c) An email explaining how much better the experience is with an improved swing.
d) A benchmarking test where golfers test a skill with you.
e) A survey asking golfers which skill if improved would help them enjoy their game more.
f) An email explaining how a golfer can benchmark a skill themselves.
g) An email & social story of a local golfer who’s improved (with
your help).
h) A story describing an improvement journey.
i) Your explanation of how good it feels to shoot in the 70s or the 80s.
j) A video showing a ‘before and after’ of one of your student’s swings.

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