If you’re a coach and you want more students, then start by inspiring more golfers to want to improve. 
The vast majority of content posted by Professionals on social media (excluding promotion of a program or lesson) comes from
two categories:

Category one
Hero and tour news:
a) A post showing Ben Hogan’s iconic swing.
b) A post showing the winning player from this week’s tour event.

I have seen no proof that these have any real impact on the number of golfers planning to invest in improvement. If they did, it would have happened already.

Category two

Talking about the golfer:
c) An email explaining how much better the experience is with an improved swing.
d) A benchmarking test where golfers test a skill with you.
e) A survey asking golfers which skill, if improved, would help them enjoy their game more.
f) An email explaining how a golfer can benchmark a skill themselves.
g) An email & social story of a local golfer who’s improved (with
your help).
h) A story describing an improvement journey.
i) Your explanation of how good it feels to shoot in the 70s or the 80s. 
j) A video showing a before and after of one of your student’s swings.

We can prove content and posts like these create contact and engagement between golfers and PGA Professionals. This is the marketing content that you need to be publishing.
I suspect that you all agree. The question is: why do we see so little of the category two content?

Some Professionals confess to not having the confidence or inclination to create marketing materials. Some justifiably highlight how many hours they already work. Some transparently state its not their area of competence.

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