If you’re a coach and you want more students, then start by inspiring more golfers to want to improve. 
Each engagement you have with a golfer is another opportunity to build a relationship. Yes, we recommend that you use engagements to funnel golfers into assessments and coaching programs, but they’re also another opportunity to build your PERSONAL BRAND and to become a LOVEMARK to the golfers in your community. 
And by the way, a 3-minute engagement from behind a counter, while an important ‘touch point’, rarely offers you the chance to increase the RESPECT the golfer has for you. But give a customer an insight that helps their game in a 3-minute engagement with a golf club in hand, and you’ve not only made their day, you’ve increased the respect they’ll have for you.

If you want to learn more about Lovemarks then it’s a really easy to read, brilliantly laid out book. It’s almost like it was written for golf coaches.  

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