If you’re a coach and you want more students, then start by inspiring more golfers to want to improve. 
Doing it all: caring, creating retail, and coaching revenue, building your lovemark brand, is possible by engaging with the right people.

At Seville Golf & Country Club, Mike Johnston and his team work on improving member retention, and the activation of occasional golfers to play and spend more. They do that by allocating each Professional a list of golfers to care for. The Professional actively reaches out to each member in their care group and tries to increase their loyalty to the club and enjoyment from their game.

Getting 18 of those golfers into a fun engagement, the 40-yard pitch shot challenge; was an opportunity for the Professional to spend quality time with their care group.

Then using that engagement to convert those 18 engagements into 9 wedge sales, 2 iron fittings, 2 wedge assessments, 3 accompanied play and 3 swing assessment bookings, and 4 coaching programs; is a ton of extra revenue, while they were delivering lots of fun and value for the golfer and improved member retention for the club.

At the same time, that’s 18 more members who believe that Mike and his team are indispensable to the experience at Seville. They are becoming Lovemarks.

That is undoubtedly the sweet spot in our industry. The golfer is having a better time. The club has a more loyal member spending more at the club. The equipment vendors are growing sales. The professional is making coaching revenue. The coach’s personal brand is growing.

Stop and have a cup of coffee and reflect on just how large a
contribution you make.
What could we do to help you unlock more success?

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