PGA Professionals are the most undervalued resource in the golf industry.
Does the “business of golf”, as it relates to PGA Professionals, include prospecting for and nurturing golfers on a pathway to the point where they become a rich asset for the industry?

Is the “business of golf” confused about the asset? Does it perceive the golf club, or even the round, as the asset instead of the golfer?

If at the heart of the “business of golf” is the golfer, then the education and training and development of PGA Professionals would surely be focused on how we create, nurture, develop, and manage golfers?

If you perceive the golfer as the heart and soul of the “business of golf”, then make sure your personal development puts you in a position to create, nurture, develop, manage, and lead golfers.

Most things in our industry flow from how many golfers there are, and how often they play golf.

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