PGA Professionals are the most undervalued resource in the golf industry.
Who is more valuable to the "business of golf" at a golf club: a golf coach managing 100 golfers at that facility or Tiger Woods?

Who has the best chance of ensuring that 100 golfers continue to play golf at the facility? The coach or Tiger Woods?

Who has the best chance of getting a struggling learner over the
incredible challenge of being able to shoot under 100? The coach or Tiger Woods?

If a golfer is not a member of your club, who has the best chance of
converting them into a member? The coach or Tiger Woods? 

You know I have a hundred questions like this.

So why in a presentation to leaders, would anyone say that what we need is “Tiger Woods winning again"?

Is it because in the "business of golf", your job is to serve, rather than inspire, create, nurture, manage, and lead golfers on a journey to increasing participation and commitment?    

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