PGA Professionals are the most undervalued resource in the golf industry.
If you’re an independent PGA Professional, and you own your own retail outlet at the facility, or you coach as an independent at the facility, then the most productive ‘marketing’ you can do, is also an opportunity to contribute to the golf club’s business.

If you play 9 (or 18) holes with 3 different golfers each week, then you’ll have had face to face contact for between 2 and 5 hours with over 150 golfers in a year.

And this is almost the highest signal to noise ratio marketing
opportunity you could possibly have.
Want to learn more about High Signal to Noise opportunities?
If ‘retail’ is your priority, then its highly likely that going forward the 150 will buy their equipment from you, and not a superstore or online competitor.

If you make your living from ‘coaching’, then you ought to create as a minimum 50 additional students from your accompanied play.

And it then takes little extra effort to find ways to secure the golfer for your facility, and to get them to increase their participation at the club.

Everybody wins. The golfer wins. You win. The club wins. 

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