I find that the best ideas have already been invented by a PGA Professional somewhere.
I hope you joined me in celebrating the fantastic achievements of a group of Professionals across 11 golf clubs. Over $ 1.8 million in dues impact in 2020 – just when it was needed – if you didn’t read the story
Stories often have unseen beginnings and under-appreciated contributions. I wanted to use this week to highlight some contributions and thank some PGA Professionals for their ideas that have helped build our “Active Customer Management” model that has had a spectacular impact on revenues at academies, golf shops, and golf clubs.

The genesis of Active Customer Management was a visit to Ocean Reef Club and an unplanned meeting with Scott Kirkwood.

Scott took unplanned time to show us, on the back of his office door, how he managed members, tracking meaningful engagements between members and staff. 

It was amazingly simple, and for his team a weekly rallying point. This was more than service, or even managing the customer experience. This was active customer management.
Scott, thank you for that education, and that inspiration. You deserve every award coming to you.

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