The smartest companies or organizations keep a very close eye on their consumer.
Our ‘consumer’ has changed very significantly since 1990. But I’m not sure that the scale of change compares to what is happening in our world right now.

Whether you’re a General Manager worried about membership or rounds, or a coach thinking about students, or a retailer worrying about sales; you have three choices:

You can wait for the world to go back to normal, and you flourish again (will it and were you?)

You could accept the world is going to change around you and hope that you survive in the new normal.
Or, you could spend some quality time with colleagues, or your team, or friends, or even golfers, and try to reach a conclusion about how the world is going to change and how that impacts you. What are the threats? What are the opportunities? You could build a plan and get ahead.

At a minimum, get a coffee, and list the ways you think the world will change your golfer.

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