The smartest companies or organizations keep a very close eye on their consumer.
The world that our consumers (members, golfers, prospects, and their families) live in is changing dramatically. We keep hearing people talking as though the world is going to go back to where it was. It never does.

People who’ve saved themselves up to 2 hours of commute a day, don’t want to get back in the car, the traffic, and the waste of their life.
Golfers we’ve spoken to are spending a lot more time closer to their local golf course or club in the week.

Some people we’ve spoken to have up to 90 minutes extra free time before work starts in the morning, and up to 90 minutes extra free time in the early evening.

Some people know they need to take a break from their ‘home office’ for 60 minutes around lunchtime.

In fact, golfers might have as much as 240 minutes of time back each and every weekday.

What are your plans to tap into that opportunity?

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