The smartest companies or organizations keep a very close eye on their consumer.
One of the positive impacts of the changes brought about by COVID has been that some people (those who worked in offices) have reclaimed up to 12 – 15 hours for personal use each week.

That free time isn’t contiguous though. It’s usually in blocks of up to 90 minutes – maybe first thing in the morning – sometimes around lunch – or even late afternoon / early evening. 
What activities can we offer at a golf club that fit into 90 minutes? There are some obvious ones.
Do you have a promoted calendar that is targeting golfers at times when they’ve recovered time or are you waiting for them to approach you?

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