The smartest companies or organizations keep a very close eye on their consumer.
It has never been more important to think about your customer (the consumer). They live in a world changing dramatically, and that is opening up opportunities that you can exploit. 

Think about their daily calendar. Many have lost their daily commute. Do you want them using that extra time to a) work harder; b) get on a bike and cycle for 90 minutes; c) start a gym regime; or d) spend 90 minutes with you at your club?
Given that people stay committed long-term to a time if it is social – we love a ‘practice club’ or a ‘Break 85’ group coaching program. You’re adding value, creating social connections, and increasing your yield.

By the way, learning and practice are more likely to resonate in the morning than after a potentially stressful day, when most are looking for ‘relaxation’.

So how would you entice people to the club in the later space opening up in daily schedules?

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