Our game appears to be based on a status pyramid that we maybe ought to rethink.
We’ve looked at turning the status ‘pyramid’ of golf upside down and paying more planned attention to those golfers who’re less active, less experienced, and probably not as connected to the game, club,
and community.  

But upside down, it’s NOT a pyramid anymore. It’s a funnel. 
Given the massive benefit to the club and the industry of us managing golfers down this funnel to this tipping point, do you think:

a) We do enough to manage these CUSTOMERS on their journey?
b) Create enough playing value for them at the club?

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