The pyramid restricts our retail and coaching businesses too.
When I examine the communication coming from Pro Shops or coaches (via websites, emails and social posts) I can see conversation that will very easily appeal to the following ‘characters':
There are some other characters like these. They keep your business ticking, don’t they?

“Seeing” them is easy. They’re usually in some ways a reflection of you. In fact, they searched you out. For Barry, Larry, and Andy, being on first name and conversational terms with the Pro is part of what is important to them. In fact, Barry, Larry, and Andy are part of your “brotherhood”.

But what about “Monthly Mark” and “Cheerful Carla” who we talked about yesterday. Does your content appeal to them?
PS. I do know that as well as Barry Brand, Larry League, and Ambitious Andy, there are female characters that have similarities, but the point of this communication today is that MOST content published talks to Barry, Larry, and Andy.

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