The pyramid restricts our retail and coaching businesses too.
The reason so much content I see in the online world has limited audience appeal is that it's about the product.

You can test audience appeal levels yourself by checking the response to subject lines on emails.

Our testing tells us that the difference between “A great new product launch from brand name”, or even “Brand name’s new driver puts you further down the fairway”, and “We’ve found a way to make the game easier for you” can be as high as 20 percentage points on read rates.

Another great one is “Your tee shots don’t go past 200 yards? Then
try this”.

These subject lines need to be backed up by content that is genuinely about those subjects. The beauty of those subjects is that they address the needs of the 60+% who aren’t at the top of the pyramid.

That tells the 60% at the bottom of the pyramid that you care
about them.
Have you ever sat down and created fictitious characters that sit in the bottom half of the pyramid, and thought about what is important to them? What could you talk about that would inspire them to connect with you?
By the way, just as your top-of-the-pyramid golfers will gatecrash your 40-Yard Pitch Shot Challenge or Chip & Sip, they will read your content that is targeting the less experienced.

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