The pyramid restricts our retail and coaching businesses too.
“Lessons”, by the way, are also a product. Just as Barry Brand, Larry League, and Ambitious Andy, love to learn about a “carbon composite crown”, they’re going to check out your lesson prices or special offers of ‘6 FOR 5’. Most of the pyramid won’t.

Even moving your conversation and online content to “lowering your handicap” has limited appeal to the large number of golfers at the bottom of the pyramid. You must talk to these golfers about the things that matter to them.  

If you can do that, then you’ll get emails from customers like the one a Professional, using our content, received on Monday.
To do that, you should spend some time thinking about how to get into the “head and heart of different characters”.

Have some fun with your team and make up some of the names like we do, and describe the characters, and, most importantly, what are their hopes, challenges, frustrations, and opportunities they look for.

Unless you’re an elite golfer specialist, you need to create more content that “talks” to the hopes, challenges, frustrations, and opportunities of Monthly Mark, Nervous Nigel, Timid Trish, Cheerful Carla, Social Simon, and Persistent Paisley.  

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