“'Active Merchandising’ is going to be the future of real-world retail.”
32 Clubs
1 Fun event
$ 18,000 of sales on the day
141 bookings for future sales made

Another active merchandising success. There’s a similar event that
generates even bigger numbers.
COVID didn’t change the world
It had already changed
And you stand to benefit

We would argue that COVID accelerated us into a world that already existed. Social and digital contact used to strengthen relationships. Online retail. End of the high street or malls as we know them.

Yesterday, I highlighted how Lululemon’s 2nd quarter results showed sales increases despite stores being closed for the better part of the period. People were quite happy shopping online for clothing. Some may go back to the old way some of the time. But most will have found a far better experience online with more choice, more information, and much less time wasted. The mass-market large footprint retailers are in trouble because online kicks their butts in their traditional areas of
leadership of choice, price, and convenience.  

Physical traders are going to have to offer something more. They are going to have to offer an experience connected to the value the consumer is after.

Think about that for a moment and consider, when it comes to equipment, how much of an advantage you have vs. the off-course superstore. How much experience and enjoyment can you deliver?

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