“Active Merchandising’ is going to be the future of real-world retail.”
As old as the hills

This retail marketing model isn’t anything new. But it remains today, if used the correct way, the most informed way of marketing a retail business. It should lead your thinking on how you market, merchandise, and interact with your customers.
If sales are important
If you want to increase your sales, then you must determine what engagement will give you the greatest chance of converting the largest number of sales at a price that generates the profits you require.
We love the “priceless” adverts
Do you remember those? Airflight $ 350. Car Hire $ 49. Then, as the family enters the villa with a swimming pool out the sliding doors, beach and blue sky in the background with children diving outside: “Happy family and relaxation? Priceless”.

You might not be able to sell the ultimate family holiday, but you can create engagements that showcase priceless. Fifteen extra yards from a 10-yard challenge is “priceless”. A short-pitch that has one hop and stops next to the hole in a 40-yard pitch shot challenge is “priceless”. Rolling 10-foot putts in, one after the other, is “priceless”.

Engagements that reveal the ‘value’ create the most conversions.  
That’s why your expert, online content, needs to be about what’s priceless to the customer, and not the commodity or price.
It’s up to you to inspire the customer to upgrade their equipment. What are you doing to inspire golfers to engage with you?

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