“Active Merchandising’ is going to be the future of real-world retail.”
What are you responsible for?
If you run or work in an on-course retail operation at a golf club with a membership, or public facility with your regular golfers, or you have a database of golfers, your sphere of influence might be anywhere between a couple of hundred to a couple of thousand golfers.

Left to themselves, and the advertising of the equipment brands, a percentage of those will upgrade their driver in the next 12 months.

If it was going to be 1 in 10 golfers (10% of your sphere of influence) that were going to upgrade in the next 12 months, do you think you have any responsibility to double that number – to make it 1 in 5 golfers upgrading?

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