“Active Merchandising’ is going to be the future of real-world retail.”
Which would get the best results?

Last week we were looking at different ways to drive sales of the new Callaway Big Bertha B21 Driver. Some of the ways I listed need you to ‘exploit’ customer data. That’s data that may just exist in your head. Some of the suggestions may require you to be an influencer.

Ignore how difficult you might find each one to complete. From 1 to 7, list which you think would be the most to least effective in creating sales.
If you stock the new B21, how many of these are you executing at your club?

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