“Active Merchandising’ is going to be the future of real-world retail.”
It’s the same with content and conversation

An engagement like ‘Launch DNA’ where you record and discuss the launch data of every golfer passing through a par 4, will lead to more sales of drivers than a demo day.

The demo day is a conversation about a PRODUCT and the opportunity to BUY the latest technology. The ‘Launch DNA’ active merchandising event starts a conversation ABOUT the golfer and the IMPROVED EXPERIENCE they could have.

Your online content is no different.

Start the conversation by talking about the golfer and the improved experience they might have in emotional terms, not the product or
technology, design improvement, or fact sheet. 

Legally Privileged Disclaimer
Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please
unsubscribe here.