“Active Merchandising’ is going to be the future of real-world retail.”
“Where would you like to be off the tee: 15 yards further or in the fairway more often?”
Allows you to start a conversation with the golfer about their golf game. In content, it’s a headline that tells the golfer that the conversation is about their game.  

“The new Callaway B21 Driver is a slice-buster”

Tells you that the conversation is going to be about a product.
Active Merchandising around the improvement opportunity allows you to keep the conversation about the golfer and their opportunity.
If you work in or operate an on-course retail business, you will have your own challenges and constraints.

But, you know that your unique advantage over any off-course or online retailer is your relationship as the expert-guide to YOUR golfers.

Active-Merchandising (engagement events) are very difficult for the off-course retailer to copy and impossible for the online retailer.

Whatever your challenges and constraints, you should have a schedule
of regular active merchandising events. You should find your way through the resource and time challenges. You should resolve the
promotional challenges.

 Not just because you’ll see a significant uptick in equipment sales, but because you’ll strengthen more of the relationships. You’ll impact more of your golfers. You will see a halo effect on the sales of other retail categories. And because we’re betting you’ll have a positive impact on the morale of your golf community. 

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