“'Active Merchandising’ is going to be the future of real-world retail.”
Whenever a plan comes together: campaign, content, promotion, and engagement event (active merchandising), we’re excited. Connecting golfers to their expert guide is our passion.

It’s our passion because we care about our customers (clubs, retailers, and coaches), and we care about golfers. We know that golfers are better off the more connected they are to a PGA Professional.

We also know that for your marketing to be effective, the golfer needs to know that you care about them. Just as engagement events give you the chance to spread the love and care, so does content.

Remember the pyramid. Remember who you’re talking to. Remember, what drives them is NOT a carbon-composite crown or a rebound frame. Most of that pyramid wants your help and care.

We know we’re creating the right content when we get contact forms sent to Professionals that say things like:

“Get out of my head. LOL. Each week your email seems to be talking directly to me. It’s like you know my frustrations. So I give up. Please book me in for an assessment.”

“If you can give me a longer walk up the fairway, I’m in. Book me in.”

“You are so right. I don’t aim at the flag on my approach shots. I avoid the bunker. I’m interested.”

The business of Golf is not about technology, the golf club, the course, or lessons. It’s about a human being and how they feel about the game.

Everything starts there.

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