“'Active Merchandising’ is going to be the future of real-world retail.”
Amongst the buoyant press news about rounds and golf spend and the spectacular recovery, many of the luminaries of the industry have sagely noted that “we” need to do a better job of retaining the golfers who have returned to the fairways and the new golfers who have taken up
the game.

Duly noted.

Does anybody mind me asking, precisely who is responsible for delivering the improvement in retention of specifically the new and
returning golfers?

Is this a special project?

Or is their wise counsel a rallying call for us to do better at what we’re already doing?  

If your club is looking at you, the PGA Professional, when they say that “we” need to do a better job of retaining golfers, do you have a playbook of suggestions of projects, programs, initiatives, and resource requirements?

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