If you want something to improve, then something needs to change.
In our experience of asking golfers why they stopped playing golf, they can quickly give an answer. You might recognize some of these:

Work pressure or work travel.
Family commitments.
Not enough time.
Other priorities.
Can’t justify the cost.
Not enjoying the game.
Takes too long.
Playing partner not available (maybe moved or stopped playing).

What other reasons do you discover when you ask ex-golfers why they gave up the game? You can also do this sort of research amongst your family’s group of friends.

When we look at the answers from this sort of question
(why did you stop?), we see that people will express their answer in the form of a ‘cost’ being too high; where the ‘cost’ can be price, time, loss of family interaction, frustration with the game.  

That’s why there must be a second question relating to “value”.

“If you took up the game again, what would make it a special and fulfilling experience for you?”

Legally Privileged Disclaimer
Internet communications are not secure and therefore RetailTribe does not accept legal responsibility for the contents of this message. The information in this email and any attachment to it is confidential and is intended for the addressee only. Any unauthorised disclosure, use or dissemination of the contents in part or whole is prohibited. If you are not the intended recipient please return it to the sender and delete it. Any views or opinions presented are solely those of the author, and do not necessarily represent those of RetailTribe unless otherwise specifically stated. This email and attachments have been screened and are believed to be free from any virus. However, it is the responsibility of all recipients to ensure that they are virus free. This email was sent to you by RetailTribe. RetailTribe will not accept any liability for any damage caused by a virus. If you no longer want to receive this email, please
unsubscribe here.