If you want something to improve, then something needs to change.
I’d like to thank David Lorentz from the National Golf Foundation in the United States for advice he sent out on how to fight back against the negative perceptions of golf.

He described a successful marketing campaign piloted in Denver with new messaging for consumers (especially ex-golfers), and picked out what was different:

“The message wasn’t about sprawling fairways, challenging greens or timeless traditions – it was about them.”   

Great research, David.

Whatever content and messaging you’re creating, it’s always best if it's about

That’s why it’s a great idea to ask two questions of every golfer who has previously been absent or given up the game and is now playing again:

“Why did you stop playing the game?”

 “What will make golf a special and more fulfilling experience for you this time around?”  

Just asking those questions is making it about

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