If you want something to improve, then something needs to change.
 If you ask just five or six golfers who’ve returned to the fairways:
 “Now you’re playing again, what would make it a more special and fulfilling experience for you? How do we keep you this time?” 
 And asked five or six of your occasional golfers who’re now playing a lot more golf:
“It’s great that you’re playing more, what must we do to make golf and the club such a great experience that you’ll keep playing this often?”
You’ll probably find a lot of similarity in their answers.

Try it. For the next few days ask golfers with those profiles, those questions.

What do you get?

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