How do you make the most of the holidays, that seem to pre-empt lots of consumer spending, without looking like a cheap trader? Or, is this the time of the year not to worry about how it looks?
Can we leave a debate around Cyber Monday, and what it should and shouldn’t be, because it seems to us that for anyone in the sunbelt, or Southern Hemisphere, Friday 27th November to Monday 30th November represents a great opportunity to try and create a real festival of golf.
Make the golf celebratory with an emphasis on family and friendships. Then it follows on from (in the US) the importance of family and friends celebrated during Thanksgiving.

In the Southern Hemisphere, where international tourism will be very limited, it can be used to set the scene for how important golf can be to your local families through December.   

Add activities and different events that take 30, 60 and 90 minutes to the festival. Give people time to enjoy the rest of the facilities, as well as to test out your golf equipment, or visit your shop.
A large footfall at the golf club gives you the opportunity to make your special offers to more golfers.

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