If you’ve bought a Christmas decoration recently, you’ll know that the cost to make something has little to do with the price they charge.
You’ve got a golfer in front of you. You’ve finished an assessment. He or she is shooting low 90’s. Their ambition is to break 85. You’ve figured that you could get them there with 10 lessons over 12 weeks. How do you price that?

• Are you going to book them in for their next lesson at a price, start the journey, and hope they stay committed? If they do, then you’ve got 10 times your standard fee. Possibly.

• Are you going to tell them you think it's 10 lessons over 12 weeks, and offer a discount for an up-front payment and commitment? You’ll have banked the money and they’ll have to stay committed.

• Are you going to give a break 85 price? Does this have to have a
relationship to your price per lesson?

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