If you’ve bought a Christmas decoration recently, you’ll know that the cost to make something has little to do with the price they charge.
Last week, I talked about scheduling time each month to remind yourself of great educational thoughts from videos you watch and re-watch. 

The first video I had on my list was the Simon Sinek video on the “golden circle” (communicate from the ‘why’ first).

The second video I strongly recommend you watch and rewatch is: Robert Cialdini - Science of Persuasion.

This is 12 minutes of your time that is well spent.
When you’ve watched it, write out the 6 principles and then consider:

“If you were trying to get golfers to sign-up for a ‘Break 85’ program, how could you use each individual principle to not only secure the number you wanted in the program, but to secure a price for the program that was premium.”


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