If you’ve bought a Christmas decoration recently, you’ll know that the cost to make something has little to do with the price they charge.
Did you watch the video on the 6 principles of persuasion? If you didn’t (and especially if you’ve never ever watched it) then

Reciprocity is the first principle. For those of you willing to get out and engage with your golfers, and front-up with an offer to their face, then this is the easiest and most powerful principle for a golf professional.

If you accompany a golfer over 9-holes, offering encouragement and some advice that helps them with their game, then you’ve “given”
something to the golfer. They are much more likely to feel that they should reciprocate (principle #1). Just make your offer clear to the golfer. Don't be modest.

Remember the principle doesn’t guarantee a “yes” but it does make it much more likely.

In an accompanied round with the golfer, it is possible to apply some of the other principles. Which ones? How?
In your country, how many active PGA Professionals (and assistants) are there? If each one of them played a round of golf each week with three different golfers, then how many golfers in a year would you INFLUENCE between you in your country? If you had to set yourself a goal of trying to inspire each golfer to play more golf, how many extra rounds do you think you could create between you?

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