We’ve talked a lot about how we keep the wave of golf participation generated by the experiences in 2020, but what about creating the next wave ourselves?
Given that our focus is on getting more women into the game of golf, designing better pathways to attract them to “try” the experience, and then to guide them all the way to the point where they’re an established recreational golfer, must be critical.

Yesterday, I wanted to make us think about the requirements for different designs for women from different generational groups.

The importance of that question was underlined later yesterday when I attended a Golf Australia webinar on the retention plan for golfers. Jeff Blunden, CEO of Golf Business Advisory Services, presented some very interesting data on the new and returning golfers in Australia.

That data revealed that, of that the new male golfers in 2020, the 18 – 30 age group was a large percentage of those new male golfers. Yet, the same age group amongst the new female golfers, made up a very small
percentage of the overall growth in new female golfers.

What do you think the reason might have been? Does that reflect your experience in your area? If it does, what should we be doing differently?

PS. Adrian Tobin, Founder of Kinlab, in his presentation made a
suggestion I wholeheartedly endorse: “Ask them.” Get a group of 18 – 30 year old women, who don’t play, in for a coffee as a group and ask them questions to discover what is important to them; what would attract them to try the game; and what are their barriers?


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