We’ve talked a lot about how we keep the wave of golf participation generated by the experiences in 2020, but what about creating the next wave ourselves?
COVID, and the restrictions that came along with it, have changed
the consumer.
“Health is the new Wealth.” 

Alongside the COVID impact, the news in many parts of the world is full of stories highlighting the consequences of repetitive head trauma (heading a soccer ball, impacts and collisions in rugby and football). Painful stories of dementia fill our news channels.
“Health is the new Wealth.”

Awareness of mental illness has never been so high. The emotional and mental fragility of the younger and older generations is front and center of dialogue.
“Health is the new Wealth.”

The threat of emotional and social isolation has become real. The trauma of being alone devastating.
“Health is the new Wealth.”

Do you think golf is one of the healthiest activities on the planet? Do you know of another activity that does a better all-round job of supporting your physical (strength, endurance, mobility), mental, emotional, and social health?

If health is the new wealth, how are you telling that story to attract potential learners onto your property?

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