We’ve talked a lot about how we keep the wave of golf participation generated by the experiences in 2020, but what about creating the next wave ourselves.

The first step to building a pathway is designing how you will “attract” your prospects into an engagement with you.


The engagement doesn’t even need to be an activity with a golf club in hand. Some of the best “attraction” engagements we’ve seen have been a meeting in the clubhouse where the coach makes everyone comfortable; creates immediate social connections.


There’s immediate social value delivered and a clear and simple explanation of what the initial journey will entail.


The prospect now has some confidence and comfort, knowledge and understanding, and social connection they will want to further, and they’ll know you’re there to care for them.


For every 10 ladies you can get into that engagement, how many can you convert into your program?


But here’s what must make this different. If you want to create
recreational golfers who are going to play often, then you need more than a ‘program’. You need to design the entire pathway and ‘own’ that
golfer’s journey.

That is what changes the numbers in our industry. That is what will make any initiative successful.

If we can help,

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