There is very little chance that functions are coming back in a big way this year. Restaurants and bars will be under financial pressure. But the demand for golf is just going to get greater. Are we re-thinking our model?
If you’re a PGA Professional, invest in being able to answer every one of these questions your Management SHOULD BE asking you:

How do YOU reduce the number of golfers leaving the game or the number of golfers resigning their membership?

How do YOU increase the numbers of rounds being played and the amount being spent by the golfers and members we do have?

How do YOU increase the number of learners who make it all the way to becoming regular golfers or members?

How do YOU recover people who have played the game before and return them to the fairways as regular golfers or members?

How can YOU add more value to the regular and committed golfers to show them that we care for them?

If you can answer each of those questions with an activity or tactic YOU can execute, then you’re probably worth millions.

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